Associate Email Marketing Manager at POPSUGAR
San Francisco, CA, US

POPSUGAR is looking for a hard-working, fast-moving, internet-obsessed associate email marketing manager to join our team! Our ideal candidate has excellent email experience, a consumer marketing background, copywriting skills, analytical acumen, and is passionate about women's content and lifestyle interests. If you're fascinated by the idea that there's both an art and a science to communicating with a loyal audience of readers day after day, and you're eager to work for an innovative team within a thriving, growing online media company, we want to hear from you! This role will report to the Sr. Manager of Consumer & Email for POPSUGAR and is based in San Francisco.

 
Responsibilities:
 
  • Growing user engagement and drive revenue for key email verticals in the POPSUGAR brand. 
  • Write, format, and oversee 2 to 3 of POPSUGAR Media’s email properties and the POPSUGAR Must Have business.
  • Scour POPSUGAR and analytics tools on a regular basis to uncover the content POPSUGAR readers want most.
  • Consider analytics and previous successes to email programming.
 
In order to thrive in this role, you must have...
  • 2-3 years' experience in digital consumer marketing, email marketing, editorial, media publishing, or communications 
  • Email marketing and social media experience required
  • Excellent copywriting skills, with an editorial or campaign portfolio to prove it
  • Solid analytical skills and facility with Excel, Omniture/Google Analytics
  • Comfortable analyzing data, presenting data to stakeholders, and actioning against data analysis
  • Working knowledge of HTML and Photoshop highly preferred
  • Fluency with email performance metrics and the concepts of A/B testing and subject-line testing
  • Excellent time-management skills; must be flexible and able to adapt and react to business needs or change in direction in a fast-paced environment
  • Familiarity with retail marketing, retail business, subscription businesses a bonus
  • Passion for women's content and women's lifestyle interests a plus
  • Must be willing and able to work evening and weekend hours occasionally