Director of Performance Branding at Compass
New York City, NY, US

As the Director of Performance Branding at Compass, you will have holistic ownership of brand and performance paid media at Compass. Leading paid media, this role will be responsible for the efficient stewardship of our paid marketing budget to drive growth across core audiences - agents, consumers and employees. This leadership role will be expected to deliver growth results and our ability to attribute and optimize cross-channel campaigning in service of a diverse range of initiatives.

At Compass You Will:

  • Develop and execute a paid media strategy that drives growth for Compass audiences - agents, consumers, and employees
  • Oversee our paid media planning approach by linking media planning with brand objectives and creative strategy
  • Manage, coach and develop an internal team of digital, social, mobile, and email marketers
  • Manage budget allocation process for media and fees across all media platforms with a vigorous focus on cost control
  • Serve as an expert within the company on topics and trends within digital advertising (digital, mobile, social, email)
  • Partner with the Content and the Communications team to drive Compass Brand excellence across our paid, owned and earned ecosystem
  • Develop effective partnerships with core, external partners including agencies and media companies
  • Use agile testing (A/B, multivariate) to improved results over time
  • This role reports directly to our VP of Media and is based in NYC

What We Look For:

  • 10+ years experience in a similar role, preferably at a B2B or B2B2C SaaS or AdTech company managing multi-million dollar media budgets
  • Extensive experience developing full-funnel marketing strategies, with a successful track record implementing funnel optimization methods
  • Bachelor's degree or equivalent work experience. Advanced degree in a quantitative field or an MBA preferred
  • Previous agency coupled with in-house experience preferred
  • Extensive knowledge of the domestic media landscape and media technology
  • Experience and understanding of platform and lifecycle marketing
  • A proven track record of running performance-driven marketing plans that translate into measurable growth results
  • Outstanding organizational, project management, people and communication skills, including strong writing abilities and proven experience communicating key value messages to a variety of audiences both internal and external to Compass
  • Ability to prioritize, problem solve, multitask, and work independently in a dynamic, rapidly changing workplace
  • Strong proficiency in sourcing and analyzing the data needed to make effective marketing campaign decisions as well as a high comfort level in operating with and making decisions with partial information
  • Ability to build and manage a team of managers and highly skilled individual contributors

At Compass, our mission is to help everyone find their place in the world. This means we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone’s place.