Sr. Producer, Social at POPSUGAR
Culver City, CA, US
POPSUGAR is looking for a creative senior producer to lead content and strategy for all Stories and UGC-style platforms. This position will manage a team of producers and designers who create daily, vertical content for Instagram Stories and TikTok. All applicants must be well versed in creating a robust content slate for the Gen Z female audience, tracking trends, and working with big brands on client-funded content. 
 
This position is based in Los Angeles.
 
You are…
 
Able to develop an ever-evolving slate of video content that engages our audience, elevates our brand, and delights our advertising clients
 
A capable manager who can act as a mentor to a growing team of creative producers 
 
An avid follower of lifestyle trends for millennial and Gen Z women, so you know them inside and out
 
As on top of the beauty, wellness, and home trends as you are in pop culture
 
Blessed with a sixth sense for what young women love to watch and follow on Instagram Stories and TikTok 
 
Addicted to tracking insights and the first to use new platform tools 
 
Active on socials and know each platforms’ tools and best practices like the back of your hand 
 
Often the first person to bubble up a trend or new product recommendation to your friends
 
A persuasive “pitcher” who brings your ideas to life in treatment decks that makes it virtually impossible for us to say no
 
Adept at giving clear feedback when reviewing content 
 
Responsibilities:
 
  • Oversee a team of producers and designers and help guide them to grow their channels using clever growth tactics, engaging talent, and platform tools 
  • Develop new franchises and innovative one-offs that are interesting to both the POPSUGAR audience and to advertisers 
  • Review producer’s scripts, treatments, and cuts before posting 
  • Lead programming meetings and greenlight topics 
  • Work closely with our Sales team to proactively develop series that are compelling to brand sponsors – proactively develop concepts and writeup compelling treatments for rollout 
  • Work hand in hand with our Editorial and Feed teams to bring the POPSUGAR brand to life in a positive and entertaining way 
  • Depending on the project, manage some or all of the full cycle of production on your bigger series projects – development, writing/scripting, pre-pro, producing on set, overseeing post
 
Qualifications:
 
  • 5+ years of hands-on relevant writing and producing experience on shortform social content
  • Sophisticated understanding of all online social video platforms that support the Stories format and the formats that work on each 
  • Experience leading a team and growing social channels 
  • Strong editorial judgment and knack for finding “what’s trending” in Women’s Lifestyle – particularly Beauty, Fitness, Wellness, Home, and Pop Culture 
  • Can handle a high volume of work under tight deadlines