SEO Strategist at SoFi
San Francisco, CA, US

We are seeking an SEO Strategist to help grow our organic presence for all our financial products and services. This person would help execute SEO research, discover new opportunities, help manage the organic channel workflow, implement SEO tactics, analyze organic growth, and act as a strategic resource for other channel owners and product managers. This is an excellent opportunity for a data-driven and ambitious individual with a strong SEO background to strategize and implement best-in-class search capabilities to become one of SoFi's core business drivers. 


SoFi Blurb

At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their ambitions. We aim to be at the center of our members’ financial lives, and to help every member get their money right. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. Next we expanded our products and services across loans, wealth management, and insurance. SoFi Money—a modern take on a checking or savings account--is our newest innovation and disruption to the financial services industry. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent. And that starts with you.


Essential Functions & Responsibilities

  • Expand SoFi’s organic footprint into previously untapped search space for both high volume core business terms and broad match, long tail keywords.

  • Identify upcoming trends and coordinate a strategy for how to best position SoFi for the changing organic landscape.

  • Analyze the impact of recommended tactics through self driven, quantitative reporting and qualitative explanation.

  • Gauge any impact from search algorithm updates and recommend a course of action.

  • Outline content growth strategies for multiple, independent product lines based on competitive landscape, current visibility, and search engine opportunities.

  • Identify internal site structure opportunities to improve user navigation and search engine crawlability. 

  • Help manage external agencies, partners, and platforms. 

  • Oversee internal content competition and prevent any potential keyword cannibalization.

  • Build out user insights to better construct future content rollouts, improve on site behavior metrics, and increase conversions.

  • Implement both internal and external linking tactics to grow page authority.



  • 2+ years of relevant SEO experience

  • Bachelor’s degree

  • Strong attention to detail

  • Deep understanding of content management

  • Ability to manage project workflows across multiple teams 

  • Personal finance and consumer experience a plus

  • Experience with SEO software (Moz, BrightEdge, Conductor, etc)

  • Strong analytical and quantitative skills

  • Tableau experience a plus



  • Competitive salary packages and bonuses.

  • Comprehensive medical, dental, vision and life insurance as well as disability benefits.

  • 100% of medical, vision, and dental premiums paid by SoFI for employees and their dependents.

  • Generous vacation and holidays

  • 401(k) and education on retirement planning.

  • Tuition reimbursement on approved programs, up to $5,250 a year.

  • Monthly contribution to help you pay off your student loans.

  • Employer paid lunch program and subsidized gym membership.

  • Fully stocked kitchen (snacks & drinks)

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.