Product Marketing Manager at Podium
Lehi, UT, US

Podium is out to power the modern relationship between businesses and customers. We do this through technology that makes interacting easy and convenient for everyone. Utilizing popular communication channels, Podium helps power everyday communication, generate reviews and feedback, and gain insight into the overall customer experience. From small business to the enterprise, Podium is trusted by over 11,000 businesses and 100,000+ users to provide personalized interaction at scale.

 
As a Product Marketing Manager, you will be responsible for planning and executing initiatives to drive awareness, understanding, and growth of Podium in key markets and verticals. Partnering with product, marketing, sales, engineering, and other teams across the company, you’ll set product positioning, develop the go-to-market strategy, and own the execution of key launches and initiatives that push our brand and business forward. In addition, you’ll help drive the strategy, execution, and development of sales enablement tools and collateral to ensure Podium’s products are easily understood and used.
 
RESPONSIBILITIES
 
  • Define the messaging & positioning of our products and features to prospects and customers
  • Drive development of launch strategy and GTM plans for new features and upgrades to Podium’s products
  • Own the development of customer-facing marketing assets to support product storytelling (e.g. customer case studies, product videos, website copy, blog posts) to articulate the benefits of our products to the world
  • Collaborate closely with Marketing, Product, Engineering, Sales and Business Development to create and maintain the cohesiveness of our messaging and positioning
  • Support the enablement of our sales teams around the user, the product, the market and our competitors
  • Create and manage research projects to better understand current market trends, the broader competitive landscape and existing user needs
  • Develop and launch campaigns to drive customer acquisition as well as customer retention
 
REQUIREMENTS
  • 2-5 years of proven success in a software-based PMM role required. Prior experience as a PMM with a SaaS environment is strongly preferred.
  • Professional demeanor with demonstrated ability to interact with and lead diverse teams
  • Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
  • Strong analytical skills, with demonstrated capabilities interpreting data and qualitative research and distilling into actionable key takeaways
  • Self-starter with ability to build programs from scratch while maintaining a positive attitude
  • Ability to manage in an environment of ambiguity with diverse stakeholders
  • Bachelor’s degree in a related field

BENEFITS
 
  • Open and transparent culture
  • Awesome opportunities for growth
  • Unlimited Vacation Time 
  • Great medical / dental benefits
  • Weekly free lunches
  • Swag
 
Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.