Attentive is a mobile messaging platform changing the way consumers interact with businesses and organizations. The company is one of the fastest growing startups in New York City and recently raised a $70 million Series C investment led by Sequoia and IVP—two of the world’s leading venture firms—in January 2020, less than 6 months after its Series B round due to strong customer traction. We’ve seen 347% customer growth in just one year, and now work with 750+ of the most innovative brands like Coach, Urban Outfitters, CB2, PacSun, Lulus, Party City, and Jack in the Box. Attentive was founded in 2016 by the co-founders of TapCommerce, a mobile marketing platform that was acquired by Twitter in 2014.
Attentive is looking for an ambitious Senior Event Marketing Manager to join our team. This role will be responsible for the execution of our presence at conferences, proprietary events, and industry partner events. This role will work closely with Marketing and Sales leadership on event strategy, planning, and measurement.
Planning: Work closely with the Sr. Director of Event Marketing in evaluating potential sponsored event opportunities, as well as managing the development of proprietary events.
Creative Development: Proactively develop new ideas for the brand’s event presence, activations and processes.
Promotion: Develop a comprehensive internal and external promotion plan for that maximizes awareness and lead generation before, during and after each event, in collaboration with growth and content teams.
Vendor Management: Manage external relationships with venues and vendors, including contract negotiation, spatial and AV planning, activation/swag/F&B
Content: Collaborate to develop content pitches, abstracts and notes for speaking sessions. Coordinate with our team leadership, clients, and partners on speaking spots and press opportunities at events.
Operations: Manage a complex event marketing project planner and budget. Coordinate inventory, ordering, and shipping of event-related materials.
Measurement: Consistently track the ROI effectiveness of each event marketing activity (leads generated, deals influenced, deals closed, cost per lead, etc.)
Mentorship: Mentor and guide more junior team members. Assign and track team tasks on complex projects.
5+ years B2B event marketing experience, including trade shows and proprietary events (experience within e-commerce/retail vertical a plus)
7+ years total professional experience
Experience mentoring more junior team members
Genuine interest in mobile technology
Clear, concise communicator with excellent writing skills
Expert in project management, budget building and tracking
Able to work efficiently in a fast-paced environment. Past startup experience a plus
Availability to travel approximately once per month
Benefits & Perks
Robust benefits package including access to a 401k and various medical, dental and vision plans, and $100/month gym reimbursement
Free catered lunch, customized snacks and drinks, cold-brew coffee and kombucha on tap
Excellent team offsites, regular company-wide social events
An extremely enthusiastic team that appreciates collaboration.