Analyst Marketing Strategy Analytics

Tala

Remote
  • Job Type: Full-Time
  • Function: Business Intelligence
  • Industry: Consumer
  • Post Date: 11/26/2021
  • Website: tala.co
  • Company Address: , Santa Monica, CA, 90401

About Tala

Tala is a financial technology company on a mission to build a financial system that works for everyone. Our first product is a lending app that instantly underwrites and delivers credit to customers who have little or no formal borrowing history. Tala has disbursed over $1B to more than 4 million customers across East Africa, the Philippines, Mexico, and India who use Tala loans to start and expand small businesses, pay school fees and bills, and build more stable financial lives.

Job Description

Tala was named one of the top 50 FinTech companies in the world. We are a financial technology company on a mission to make financial services simple, inclusive, and accessible for the doers and dreamers globally.  We are building the digital bank for the next billion!
 
So far, more than 6 million people in emerging markets have borrowed through our Android app, which provides instant credit scoring, lending, education, and other personalized financial services. Headquartered in Santa Monica, we support the needs of our customers in Kenya, Mexico, Philippines, and India.
 
We are looking for an Analyst, Marketing Strategy Analytics that is agile, results oriented and has a natural curiosity for problem solving. If you’re an outside-the-box thinker who enjoys exploring how strategic marketing decisions help grow reach within the target audience, then this might be the right for you. his role will report directly to the VP of Performance Marketing.

What you'll do:

    • Support the development of analytical frameworks to help us optimize existing marketing channels & strategies
    • Build out different attribution models for our direct response app install ads performance marketing campaigns (last touch vs. first touch vs. mutli-touch) and refine how we evaluate retargeting campaigns
    • Setup new evaluation approaches for offline media that take into account the time delayed response 
    • Identify how to evaluate incremental impact of different channels / campaigns beyond trackable data (e.g. which campaign truly brings in net new users that would not have converted organically)
    • Provide updates on test results based on an defined success framework highlighting key insights for every test setup and connecting the dots between similar tests 
    • Complete data analysis to inform marketing strategies based on 
    • Synthesize existing research to outline what we already know
    • Collaborate to identify a set of hypotheses for potential strategic direction going forward
    • Execute analysis to evaluate each hypothesis based on available data 
    • Provide updates on learnings from each test
    • Consolidate all findings into a recommendation of actions that the team can take to rollout the marketing strategy in a prioritized manner
    • Track our users journey through all existing experience points (website, appstore, social platforms) to identify leverage points that could deliver meaningful growth

What you are?

    • A team player. You are excited to collaborate with a diverse set of stakeholders both in our headquarters as well as our local country marketing teams.
    • Action-oriented. You enjoy analyzing data and discover patterns that were previously hidden. But you don’t stop there. You translate your findings into actionable plans to deliver real results.
    • Innovative problem-solver. You find new ways to solve problems. Never letting the status quo or a failed experiment discourage you from finding a solution.
    • Strong communicator. You enjoy sharing your thought process with others and allow them to understand all the thinking that came into play to identify a recommendation.
    • Passionate about our mission of providing financial inclusion for the globally underserved.
    • Curious and humble.

Qualifications

    • 1-2  years of relevant experience in marketing, strategy, consulting and/or analytics; with a strong bias to data analysis
    • Exceptional analytical, problem solving, quantitative skills
    • Great communicator and active listener
    • Knowledge of marketing analytics software (Google Analytics, Mobile Measurement Partners, etc.) and marketing optimization analysis approaches (e.g. media mix modeling, multi-touch attribution) a plus
About Tala
 
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

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