Senior Director, Social Media


Boston, MA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Consumer
  • Post Date: 11/25/2021
  • Website:
  • Company Address: 1325 Boylston Street, Suite 401, Boston, MA, 02215


Whoop is an online health and fitness analytics tool that empowers athletes through continuous monitoring of physiological performance data.

Job Description

At WHOOP, we're on a mission to unlock human performance. WHOOP, an upcoming leader in the wearable tech space, empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives. 
WHOOP is looking for a Senior Director of Social Media to oversee our growing global social media teams and engage with our audiences across platforms. This role will be responsible for overseeing social content and strategy that elevates brand presence and fosters a sense of community with our members. You will collaborate with our Content & Creative teams to maintain alignment on brand voice, stay on top of emerging trends and platforms, and amplify our engagement with our community.
The Senior Director of Social Media will report to the SVP of Marketing.


    • Oversee the social media strategy across all platforms, with a goal of increasing followers, reach & engagement
    • Define the editorial calendar across all social platforms
    • Oversee day-to-day operations of our core channels; IG, FB, Twitter, LinkedIn
    • Continually explore emerging trends and platforms 
    • Open and cultivate new channels, in particular those with video-first formats
    • Expand our social media presence to a global audience
    • Mentor and oversee the team to elevate their skills, as well as the brand
    • Tie social gains to business impact and provide regular reporting on key social metrics


    • 10+ years of experience leading strategy & execution on social media
    • Experience managing global/international social channels
    • Proven track record of growing a social presence, samples required
    • Strong experience with video-first platforms
    • Strong managerial skills and ability to be flexible as the team grows
    • Ability to react quickly and positively to real-time trends, hiccups, and comments
    • Excellent written and verbal communication
    • Expertise in social trends, culture
    • Proactive and results-oriented mindset
    • Has a talent for efficiency, is self motivated, and collaborative
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.

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