Public Relations Manager


San Diego, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Enterprise
  • Post Date: 08/05/2022
  • Website:
  • Company Address: 401 Wilshire Blvd Floor 11, Santa Monica, CA, 90401

About ZipRecruiter

ZipRecruiter is a leading online employment marketplace and a NYSE-listed company (ZIP). Powered by AI-driven smart matching technology, we actively connect businesses of all sizes and millions of job seekers to make hiring top talent and finding a job faster and easier.

Job Description

Our offices are open for a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.)

Our Mission:

To actively connect people to their next great opportunity. At ZipRecruiter, we foster a culture where our employees feel accepted, supported and celebrated. Our employees find ethical solutions to empower the community and workforce. Differences make us stronger, and we embrace them.

Who We Are:

ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android.


ZipRecruiter is seeking an experienced, highly motivated individual to join our team to own and execute our PR strategy. T he ideal candidate has a strong PR background and is a storyteller at heart with a passion for media relations and a track record in securing quality press coverage. As part of the core Marketing Team, this individual will work closely with cross-functional colleagues and leadership to advance ZipRecruiter's reputation as a leading employment marketplace.

Essential functions

  • Lead the development and execution of our external public relations plans to grow quality press coverage
  • Drive the development of stories and thought leadership topics that position ZipRecruiter as a leading employment marketplace
  • Manage relationships with PR agency partners to ensure external communications and investor relations goals are met
  • Cultivate and continuously build relationships with key reporters and producers at leading media outlets
  • Triage inbound press requests, delegate research tasks among the team, and write professional and compelling responses
  • Develop and edit public relations materials including press releases, company representative emails and speeches, presentations, and other content as needed
  • Provide strategic counsel and guidance to executive leadership for media interviews including creation of briefing documents and talking points
  • Organize press conferences and other event appearances
  • Collaborate cross-functionally with other teams to ensure messaging and branding consistency across the organization
  • Help brainstorm and execute creative ideas for integrated public relations, social media, and marketing campaigns
  • Track, evaluate, and share results of multi-channel PR efforts using tools such as Cision, Critical Mention, Muck Rack
  • Brainstorm ideas for news-worthy research and surveys


  • Effectively assesses and selects ideas worth pursuing
  • Consistently delivers constructive/effective feedback
  • Is capable of teaching and coaching others in the application of their competency
  • Knows the competitive landscape within their area
  • Contributes to strategic updates that educate the organization
  • Experience quantifying and building upon successes

Required education and experience

  • BA/BS in English, Communication, or Journalism, or equivalent training
  • 7+ years of experience in PR, Communications, or Journalism
  • Proven success designing and executing integrated communications strategies and campaigns
  • Networking skills and existing relationships with journalists and key industry influencers
  • Expert knowledge of PR tools including, but not limited to, Cision, Critical Mention, Muck Rack, Help a Reporter, and Qwoted
  • Excellent written and verbal communication skills
  • Executive presence to work with senior stakeholders
  • Understanding of AP style writing guidelines
  • Strong computer skills, including G-Suite, Excel, and Powerpoint
  • Voracious news consumer with a broad media diet
  • Strong time management and project management capabilities, including planning, managing, and scheduling
  • A collaborative spirit and positive outlook

As part of our team you'll enjoy:

  • Competitive salary
  • Exceptional benefits package
  • Flexible Vacation & Paid Time Off
  • Employer-matched 401(k) plan
  • A fun environment where work-life balance is valued
ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.

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