Customer Marketing Manager

Pigment

France / United Kingdom / Onsite/Remote
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Enterprise
  • Post Date: 01/13/2023
  • Website: gopigment.com
  • Company Address: 46 Rue Notre Dame des Victoires, Paris, FR, 75002
  • Salary Range: $50,000 - $150,000

About Pigment

Pigment is the business planning platform for fast-growing companies. Our mission is to help companies make better, faster decisions in a changing world, and drive revenue growth.

Job Description

Our story so far...
 
Pigment’s mission is to enable people and businesses to make better decisions.
 
Founded in 2019 by Romain Niccoli (ex founder and CTO of Criteo) and Eléonore Crespo (Index Ventures and Google), Pigment is a fast-growing international scale-up that raised over $160M+ to become the central business planning solution powering Finance, HR, Sales, and Marketing decisions.
 
We serve fast-growing companies including Gong, Carta, BlaBlaCar, Ledger, Deliveroo, Brex, Melio, and Spendesk to name a few!
 
Pigment is remote friendly and has offices in Paris, London and NYC.
 
What we do
 
Pigment is a SaaS planning platform that enables any business to play with business data in a safe, fun and collaborative environment.
 
It is an intuitive platform, which anyone can use and understand, that allows leaders and teams to analyze all of their business data better and anticipate the impact of their decisions with unprecedented speed and flexibility.
 
Join a forward-thinking team (from Meta, Google, Criteo, Datadog and others) that likes to move fast, work smart and solve big challenges as a team on this exciting journey!
 
 
Pigment is searching for a Customer Marketing Manager who will play a crucial role in retelling our customer stories, building their advocacy, and working with them to share their experiences in different forums. The goal of this role is to demonstrate Pigment’s value and differentiation by understanding our target audiences, what they care about most and showing them how others like them have succeeded at that, and more, with Pigment. Just as importantly, we will ensure our customers who share their stories with us feel valued, rewarded, and engaged from these interactions.

What you’ll do

    • Own the customer marketing roadmap, defining a strategy aligned on business goals to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
    • Produce customer stories to drive brand awareness, accelerate the sales cycle and support renewals. You will own the strategy for these and be accountable for their execution. 
    • Listen to Gong calls and find “easy wins” to share customer stories: why they picked Pigment, what value are they getting, why would they not be able to live without us
    • Manage a library of up-to-date customer success stories
    • Create high impact, high value engagements that bring to life the voice of the customer across all channels
    • Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
    • Identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
    • Build relationships, inside and outside the organization, working with customers and customer teams to understand what people care about and delivering on it
    • Help marketing and sales meet business objectives through customer advocacy initiatives
    • Own our Customer Advocacy program, ensuring we are rewarding our customers and building loyalty through our engagements
    • Work with Brand & PR to bring customer stories and value to life across our external initiatives
    • Work closely with the Product Marketing team to raise awareness and adoption of Pigment, and share product feedback internally
    • Determine marketing effectiveness and ROI of customer engagement efforts

Who you are

    • Bachelor’s degree with emphasis on communications, marketing, and business.
    • Previous Customer Service, Customer Success, or Account Management experience preferred
    • Strong passion for serving and understanding customers
    • Ability to write effective copy is a must; graphic design capabilities are a big plus. You are very creative in your marketing and communication skills
    • Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact
    • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacyExperienced in working in an international environment and global brands, understanding how to adjust messaging, tone and approach for different markets and audiences
    • Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms
    • Familiarity with B2B marketing, lead generation, and sales processes
    • Comfortable working in a fast-paced environment, where you’ll be asked to stretch beyond your core responsibilities
    • Speak English fluently (French is a plus)
What we offer
 
- Competitive package
- Equity
- Healthcare
- Brand new offices in the heart of Paris (Bourse), London, and New York. Boston coming soon!
- Remote-friendly policy
 
Pigment is an equal opportunity employer. We believe diversity is a strength and fosters innovation. We are committed to enabling everyone to feel included and valued at the workplace.  All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability,  sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.

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